Symbolic image of freedom with open handcuffs against a bright blue sky.

Welcome to Amori!

“Hello, Fear. I Know You.”

I finally decided to do something that had made me deeply uncomfortable for a long time: create a website just for myself.
Yes, it’s true. Just the thought of it would make my heart race. Fear of failing. Fear of succeeding. Fear of what others might say. Fear of losing everything.

Every step I take in my business makes it feel more real… and honestly, that’s scary.

But it’s part of the journey, isn’t it?

Fear, at its core, is just trying to protect us. It says:
“Be careful where you’re stepping — you might get hurt.”
And that’s healthy — if we didn’t feel fear, we probably would’ve made a lot of reckless choices (and maybe wouldn’t be here to tell the story 😅).

The problem starts when fear paralyzes us.
When it stops us from moving forward, from growing, from even trying.
That’s when it becomes a barrier. And it spills into everything: our health, relationships, work, dreams… life starts to feel too heavy.

Lately, I’ve been reading a lot about this. And there’s one book that really stayed with me:
“Feel the Fear and Do It Anyway” by Susan Jeffers.
She explains that it’s not just specific fears — like fear of failure or fear of losing everything — that block us.
It’s the belief that we can’t handle the emotions or thoughts that come when those things happen.

It’s not failure itself.
It’s the thought:
“If I fail again, I’ll feel like I’m not good enough. And that will confirm that I’m just… not good at anything.”

But what if we shift that narrative?

What if, instead, we look for real moments where we’ve been strong?
Times when we overcame things that, at the time, felt impossible?

The truth is: we’ve already faced hard things. We’ve already survived more than we give ourselves credit for.
And maybe — just maybe — this fear we’re feeling now is just one more step…
… right before something beautiful unfolds.

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